Trusted Milwaukee Optometrists Who Treat Your Health, Not Just Your Prescription
Independent eye care focused on your long-term vision. From routine exams to advanced disease management, we’re here to help you see clearly and live fully.
5-Star Google Rating
Same-Day Glasses Available
Top Doctors 2025 Milwaukee Magazine
ABOUT 414 EYES
Personalized Eye Care for Milwaukee and Our Communities
414 Eyes is a locally-owned optometry practice dedicated to providing thorough, patient-first care. We accept most major insurance plans, offer affordable screenings, and use advanced technology to catch problems early—helping you protect your vision for life.
Conveniently located in Milwaukee, we proudly serve patients from across the area, including Wauwatosa, West Allis, Greenfield, Oak Creek, Brookfield, Franklin, Glendale and surrounding communities.
WHAT WE OFFER
Comprehensive Eye Care Services
Complete eye care, all under one roof.
Comprehensive Eye Exams
Complete eye and contact lens exam to assess vision, health, and your prescription.
Contact Lenses
Expert fittings for all contact types including multifocal, toric, and hard-to-fit patients.
Prescription Eyeglasses
Wide selection of frames and lenses with expert help to fit your lifestyle.
Same-Day Glasses
Pick your frames, get your lenses, and walk out with your glasses the same day.
Myopia Control
Specialized treatment options to slow the progression of myopia in children and teens.
Dry Eye Treatment
Comprehensive diagnosis and personalized treatment for chronic dry eye symptoms.
Red Eye Treatment
Same-day care for red, itchy, or irritated eyes. We find the cause and provide relief.
Glaucoma Management
Early detection, ongoing monitoring, and co-management to protect your vision.
Macular Degeneration
Advanced imaging to detect macular degeneration early and track changes over time.
$39 OCT Wellness Screening
Advanced retinal scan that detects eye disease before symptoms appear.
OUR DOCTORS
Two experienced optometrists. One focused practice.
Dr. Janice Fan
Optometrist
Comprehensive exams, pediatric eye care, preventative vision health.
Dr. W. Colin Smith
Optometrist
Contact lenses, ocular disease management, advanced diagnostics.
Recognized by Milwaukee Magazine as Top Doctors 2025, reflecting the trust of patients and peers throughout the Milwaukee metro area.
WHY CHOOSE 414 EYES
Independent practice
Not a chain. Decisions are made for patients, not shareholders.
Same-day glasses
Walk out with your new prescription glasses the same day.
Flexible payment
CareCredit financing and most major insurance plans accepted.
Convenient location
Serving Milwaukee and surrounding areas with easy online booking.
NEW FRAME, NEW YOU
Find your new frame
What our patients say about us
Ready to Protect Your Vision?
Schedule your eye exam today or start with our affordable $39 OCT Wellness Screening.
If you are seeking an exam that will tell you more about your eyes than just an eyeglass prescription, then consider making an appointment with us today! We accept new patients and a wide variety of vision and medical insurance plans as well as Care Credit.