Optometrist in New Berlin, Wi
414 Eyes’ proudly serves Milwaukee and its surrounding communities, including New Berlin, WI, bringing personalized eye care directly to the families and individuals who call this area home. As your dedicated optometrist in New Berlin, WI, we combine clinical expertise with a genuine commitment to understanding each patient’s unique vision needs, lifestyle, and long-term eye health goals.
Our practice brings a full scope of eye care services under one roof, from routine eye exams to specialized contact lens fittings, emergency eye care, and same day glasses so you leave seeing clearly without the wait. Dr. Janice Fan and Dr. W. Colin Smith stay current with the latest advancements in optometry so that every New Berlin patient receives care grounded in both experience and innovation.
Our goal is straightforward: help every patient achieve clear, comfortable vision and protect their eye health for life. Whether you are scheduling your first exam or managing an ongoing condition, 414 Eyes is the optometrist in New Berlin, WI residents trust for attentive, thorough, and honest care.
Why choose us as your optometrist
in New Berlin, WI?
Comprehensive Eye Exams
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Advanced Technology
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Broad Range of Services
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Patient-First Care
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Ready to schedule with an optometrist in New Berlin, WI who treats you as an individual?
Our optometry services for the residents of New Berlin, WI
Learn more about each service on our full services page.
What our patients say about us
About 414 Eyes
Our practice is built on the expertise of our optometrists, Dr. Janice Fan and Dr. W. Colin Smith, who bring elite training to the New Berlin, WI area.
Optometrist
Dr. Janice Fan
Dr. Fan is a graduate of the Southern College of Optometry and focuses on the medical diagnosis of eye diseases. She is dedicated to providing patients with the best prescription for both eyeglasses and contact lenses, ensuring that quality of life is improved through better vision.
Optometrist
Dr. W. Colin Smith
Dr. Smith has extensive experience in LASIK and cataract co-management. He utilizes advanced diagnostic technology to monitor the eye area and ensures that every appointment results in a personalized service plan. Their combined knowledge makes 414 Eyes the top choice for those looking for an optometrist in New Berlin, WI.
New Patient?
We would love to hear from you
414 Eyes is currently accepting new patients from New Berlin and the surrounding WI communities. We accept a wide variety of vision and medical insurance plans, including EyeMed, Aetna, Humana, VSP, and UnitedHealthCare, and we also accept Care Credit. for patients who prefer flexible payment options. Schedule your first appointment online today and take the first step toward better eye health.
Need assistance?
FAQs
We fit a full variety of contact lenses for New Berlin, WI patients, including multifocal, toric, colored, and orthokeratology lenses. Whether you have astigmatism, presbyopia, or are exploring myopia management options for your children, our eye doctor team will recommend the best lens type for your eyes, lifestyle, and prescription. You can also reorder contact lenses online through our practice portal.
Yes. 414 Eyes co-manages patients through both LASIK and cataract surgery, providing pre-operative evaluations and all follow-up care after the procedure. New Berlin patients can handle every stage of their surgical journey with us without needing to coordinate between multiple providers. Our doctors work closely with surgical teams to ensure continuity and the best possible outcome.
Yes. Ocular disease management is a core part of our eye care services. Using advanced imaging tools including OCT, our doctors detect and monitor conditions like glaucoma, macular degeneration, and diabetic retinopathy at every stage. Early detection through routine comprehensive eye exams is the most effective way to protect your long-term vision, which is why we recommend annual eye exams for patients of all ages.
Yes. The AOA recommends that everyone schedules an annual comprehensive eye exam regardless of age or current vision quality. Many serious eye health conditions, including glaucoma and early macular degeneration, develop without noticeable symptoms and are only detectable through a clinical exam. Patients who skip regular eye exams risk missing conditions that are far easier to manage when caught early.
A proper contact lens fitting goes beyond matching your glasses prescription. Our doctors evaluate the curvature of your eyes, tear film quality, and lifestyle factors to recommend the lens design that will fit comfortably and perform well for your specific needs. New Berlin, WI patients with complex prescriptions, dry eye, or previous fitting difficulties will find that our approach to specialty lens fitting addresses issues that off-the-shelf solutions cannot.
414 Eyes is conveniently located in Milwaukee and is easily accessible from New Berlin, WI, typically within 15 to 20 minutes depending on your starting point. Many of our dedicated New Berlin patients visit us regularly for both routine eye exams and specialty care because the appointment experience, clinical quality, and family-oriented approach are worth the short drive. You can schedule online at any time or call or text our office directly to book at your convenience.